Japan's coming biofuelled
green car revolution

If you live in Japan and drive a car, brace yourself. A profound change is about to
take place in the way you fuel your vehicle. Get ready for flex-fuel cars powered
by gasohol, ethanol, natural gas and bio-diesel. Japan is finally taking concrete
action to address the most pressing issues of the new century, global warming
and climate change.
The revolution
began quietly this
year with two
low-key events.
The first was the
opening in Osaka
of a new ethanol
distillery by TSK/
Marubeni, under
license from the
American biofuel
pioneer Celunol
Corp. Ethanol,
which is nothing
more than pure
burnable alcohol
fermented from
plant sugar, can be
mixed into regular
gasoline. The
exhaust contains
reduced carbon
and greenhouse gas
emissions. While
most of the world's
ethanol comes from
easy- to-distill corn
and sugar cane, the new Osaka plant uses wood waste from the
construction industry, an almost free source. The plant is expected
to produce 1,400 kilolitres a year and the fuel will go to the
Ministry of the Environment for the testing of new flex-fuel
vehicles. A second stage will hopefully expand production to
4,000 kilolitres by 2008.
The second event took place in early April of 2007 as the first
domestic shipments of gasohol rolled out of a Tokyo refinery on
their way to 50 service stations in Tokyo, Kanagawa, Saitama,
and Chiba prefectures. For the first time, drivers will be able to
make a conscious choice at the pumps in Japan. Mixed with seven
percent ETBE (a
mix of ethanol and
isobutylene) the
biofuel will sold for
the same price as
regular gasoline.
The Petroleum
Association of
Japan, a consortium
of nine major
producers and
distributors, plans
to double the
number of stations
in 2008 before
going nationwide
with 1,000 stations.
This year, Prime
Minister Abe anno-
unced a plan to use
nationally produced
biofuel in amounts
that will replace
10 percent of the
country's annual
gasoline consumption,
an estimated
six million kilolitres. In addition to the wood waste distillery in
Osaka, there are other experimental facilities utilizing sugar cane
in Okinawa and rice straw and sorghum elsewhere. However,
there is one big problem. Japan lacks the great areas of land for
the crops needed to produce fuels in the quantities that will
make an impact in reducing carbon emissions. Japan will simply
have to import the biomass, the organic raw material, or the
biofuel, and that requires conventional energy. Policymakers
here can only watch as the big decisions on the future course of
biomass cultivation and fuel production are being made across the
Pacific in the US and Brazil. Here, controversy is not in short supply.

Corn is king but sugar is sweeter
In the United States Ethanol means corn.
And in the US Midwest, corn farmers have
never had it better as the demand for corn
for ethanol production has seen domestic
corn prices double, from $2 to $4.37 a
bushel. A 2005 law passed by Congress
mandates ethanol for fuel production of
29 million kiloliters by 2012 (about five
percent of all gasoline consumption). Corn
production is already heavily subsidized
($US 8.9 billion in direct aid in 2005)
while corn-produced ethanol receives a
¥18-a-liter tax credit. All of this has produced a ‘gusher' of wealth for US farmers,
agribusiness, and distillers. At the same
time only four million flex-fuel cars are on
the road in the States, and of these only
one percent are regularly using the most
environmentally-friendly fuel, E85.
In the long term, however, corn could
be a dead end in the search for renewable
and clean energy. Critics say the ‘net
energy balance' (the energy yielded in
proportion to the energy used in production)
for corn is low. The supply of corn
for food and animal feed is contracting as
ethanol production expands. The ripple
effect touches everything from animal
feed, corn syrup for sweeteners, and food-stuffs. Since the US exports over half of
its corn crop, higher prices are making
staple foods elsewhere more expensive.
Prices for corn tortillas in Mexico, for
example, have jumped in price, provoking
angry street demonstrations there. So
corn-based ethanol fuel that is good for
the environment could possibly be quite
bad for whole populations of the world's
hungry and poor, if these issues of subsidies, prices and tariffs cannot be worked
out.
A far better alternative exists in Brazil.
There, during the Arab oil embargo of
1973-4, farsighted bureaucrats embarked
on a program of producing ethanol cheaply
from Brazil's vast sugar fields, with the aim
of reducing that country's dependence on
petroleum imports. The program succeeded
beyond anyone's imagination.
Today, homegrown ethanol from sugar
provides 40 percent of the fuel in Brazil's
cars and trucks. All gasoline sold contains
23-25 percent ethanol content, while flexfuel
cars on the road can run on 100
percent ethanol. While environmentalists
warn that increasing sugar cane acreage
endangers Brazilian rainforests, increased
production (300,000 barrels or 50,000
kilolitres a day in 2005) means that cheaper
sugar ethanol (it costs only ¥30 to produce
one liter) is available for world export.
America is out as the US Congress maintains a ridiculous ¥14-per-liter tariff on
sugar-based ethanol to protect the American sugar and corn ethanol industries.
Japan is looking to Brazil to supply it with
more ethanol (Mitsui Corp is working on
such a deal with Brazilian oil giant Petrobras) and Japanese investment funds are
pouring into the sugar cane ethanol distillery infrastructure.
What car would Bono drive?
American, Japanese, and European
carmakers are all in Brazil marketing new
flex-fuel models with the aim of going
worldwide. The boom began in 2003
with Volkswagen's first production
flexible fuel car, the Gol 1.6 Total Flex,
which was swiftly followed by Chevrolet's
Corsa. Honda, Mitsubishi and Toyota
have also jumped in and are selling cars
and light utility vehicles. A trans-Brazil
road trip requires a car that can use
different fuels at each fill-up, as Brazil's
states sell different concentrations of
gasohol and ethanol with different tax
rates. And, yes, your mileage may vary
too, as high percentages of ethanol do
run at 30 percent less efficiency.
So what car should you drive here at
home? First of all, don't drive a flex-fuel
SUV! The big three American automakers
already have models for these road
monsters. If you are serious about global
climate change, think small. Make sure
that the model you drive can use the full
range of gasoline/ethanol blends available,
all the way up to E85, at the very least.
The success of flex fuel vehicles in Japan
will depend in large part on the consumers'
ability to fill up anywhere, and retro-fitting
Japan's gasorin stando may not be completed until the year 2012 at the earliest.
One car that fills the bill will be arriving
in Japan in 2008 from Brazil. The Obvio,
the creation of the Brazilian entrepreneur
Ricardo Machado, is a cute egg-shaped
mini car that can run on regular gas,
ethanol, natural gas, or any combination
of the three. The cars fuel sensors tell the
engine to adjust to the fuel in the tank at
any time. With a retooled conventional
BMW mini 1.6 liter gasoline engine it
gets better ethanol performance on the
road. It will go from zero to 90kph in six
seconds and with an estimated sticker
price of ¥1,700,000 the Obvio may be
the obvious choice. About 30,000 cars
are expected to arrive in Japan next year
with more to follow if the model can
compete here.
Corn and sugar dominate world ethanol
production because the sugars in those
crops are easy to isolate and distill and
because a cultivation, transportation and
distillation chain is already in place. But at
the same time, the use of these sources is
fraught with significant production and
transportation problems, political issues
and ecological concerns. Japanese policy
makers need to learn from these mistakes
and avoid the American politically-motivated
model of subsidies and tariffs.
Biofuels must be truly green, sustainable,
and food-friendly for poorer countries.
The future lies in new processes using
renewable biomass crops like switch
grass, elephant grass, poplar and stalks,
and in cheaper, cellulose-based fuel
extraction processes, like the one in use
in Osaka's experimental distillery.
Here is where you, the driver and fuel
consumer, at last can make a conscious
choice and do something for your planet
when you put the key in the ignition. So
buckle up and line up for Japan's new
flex-fuelled cars and vans, coming soon
to a showroom and gas station near you.
Text: Sven A Serrano • Images: KS
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