MIE — Mie Prefecture’s tourist board has big plans this year to promote the area to tourists at home and abroad. Mie, Japan’s home of shintoism, boasts a long ninja history and a famous pilgrimage road, but tourists aren’t always aware of all the sights. So the tourist board has coined the phrase “As a matter of fact, they are all in Mie!” Expect to see this campaign for around three years. This October, ‘Sengu’, the rebuilding of Ise Shrine that takes place every 20 years, will begin. Next year, the pilgrimage road of Kumano Kodo will be celebrating a decade of world heritage site status. So the prefecture is anticipating, and banking on, a higher number of tourists.